Branding Headshots: Because stock photos just don’t cut it.
Let’s get one thing straight: if you are a front-facing business and you’re still using generic stock photos on your website, you’re doing your brand a disservice. You’re not a faceless corporation. Branding Headshots are the new black… or whatever the “it color” is for this online world!
Recently. I was approached by a therapist to do some refresh for her clinic – East Dallas Therapy. They’re a team of real people helping other real people navigate the messy, beautiful, chaotic thing called life. So why not show the faces behind the healing? With two new therapists on board, Morgan knew how important it is to get their faces online for potential clients to see and feel at ease with.
When we spoke about her session, we talked about updated branding headshots for her, the team and detailed shots she could use for online content. In planning some shots, I left negative space in for any introductions, quotes, logos or the like.
For many it is common to be online looking for a service and realize the power of authenticity. That’s exactly what professional branding headshots bring to your practice: authenticity. No airbrushed perfection, no awkwardly staged smiles-just honest, approachable, professional portraits that resonate.
Here’s the thing: clients don’t choose a therapist based on logos or catchy taglines. They choose based on connection and trust. Your headshot is the first handshake, the first impression, the visual cue that says, “Hey, I get you. Let’s talk.”
A solid branding session isn’t just about snapping a photo. It’s a collaborative experience where we highlight what makes your team unique. Maybe it’s the warmth in your eyes, the calm in your presence, or the down-to-earth vibe your office gives off. We capture that.
Whether you’re refreshing your company website, updating a published profile, or gearing up for a social media push, updated headshots with a cohesive visual identity elevate your brand and increase client trust. Think modern, inviting, and real-not stuffy or staged.
So ditch the stock photos and impersonal portraits. Let’s tell your story through clean, confident headshots that show clients exactly who they’ll be opening up to. Because in a world craving connection, your face is your brand.
Ready to show up with confidence? Book your branding headshot session today and let’s make your clinic shine, one portrait at a time.
See more of my branding sessions here.
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Hi, I’m Karen Léger. A well-rounded portrait, headshot and event photographer based in Dallas, Texas – your go-to gal for capturing the real, the radiant, and the remarkably you.